International Business: The New Realities connects to individuals facing a diverse and evolving e...

Born Global Firms describes companies that conduct international business at or near the founding...

Conducting Market Research for International Business is designed to help managers and scholars u...

China and India have in recent years seen a change in leadership, with each wanting to make an im...

Fully updated to include coverage on the recent COVID-19 pandemic as well as other recent macro d...

Navigate Global Markets with ConfidenceInternational marketing has never been more complex - or m...

As the first international convention focused on stimulating trade through policy actions, the In...

Presents a collection of papers which are the results of research undertaken by a group of schola...

Analyses different aspects of relations between exporters and their middlemen: selection and gove...

Presents examples of a range of marketing research that is being carried out by marketing academi...

This series presents essays on topics in international marketing. Both theoretical conceptual and...

Advances in International Marketing has made unique contributions to the field of international m...