This book aims to stimulate debate in the growing and highly controversial area of measuring scho...
`This book is entertaining, whilst informative, a really good read. Gummesson applies his clearly...
This third edition of Total Relationship Marketing confirms it as a classic text on the subject o...
Case Theory in Business and Management takes a fresh and expansive approach to case study researc...
`This book is entertaining, whilst informative, a really good read. Gummesson applies his clearly...
Case Theory in Business and Management takes a fresh and expansive approach to case study researc...
This third edition of Total Relationship Marketing confirms it as a classic text on the subject o...
This book aims to stimulate debate in the growing and highly controversial area of measuring scho...